Interesting innovation

Wow, I never stop being amazed by what I learn each day. This weekend I was reading a great book on marketing [more on that over these next few weeks] and I again saw the incredible potential to reach our target readers that blogging offers.

Then I opened my email box and a good friend of mine sent me a video that gave me an exciting marketing idea for one of my key demographics.

Finally, I opened blogger and learned all about their new features that will show who our "blog fans" are.

It occurred to me that there are opportunities to grow and expand our readership passing us by every week. And I had to ask myself "Am I so stuck in what I've always done that I don't take time to take advantage of new innovation?"

Then after that I also had to think what would be MOST beneficial for me. I don't have time to do it all and I really don't have time to change what I do each week. It takes many months of doing something before it starts to really work. You have to build momentum!

So think about the interesting marketing opportunities available to you. Which 2 or 3 are you going to specialize in to REALLY build your platform? Why those and not others?

Then focus on it. Build your brand, establish your base and write that great novel. With the platforms already there you will have a good bit of the work done already and you can roll with what you've started!!

And if you'd like to share some of the great ideas you are using to build your website come tell us. Be sure to include a link and what SPECIFIC results you had. That way we can come check out your blog or website and see how you made it work.