Friday, May 1, 2009

Don't throw money at the problem

It is interesting to me the different approaches people take to the whole idea of marketing. Some think that it requires a large outlay of money. Others believe that it has to be an all consuming task with publicists, assistants and others scurrying to get you to events.

I'd like to suggest that effective marketing is possible with little or no money. In fact, I'm not the only one who believes this. Entire books are written on the topic. I've been reading many of these books for research on a new Writing Career Coach teaching I'll be releasing soon.

Here is the key to effective marketing, are you ready?

Consistently acting on the knowledge you already have.

Yep, that's right. If you would take the time to consistently do one thing you've learned at Writing Career Coach [look at the buttons down the right for topics] you would be marketing.

I think it seems easier to throw money at it. I've been guilty of this myself. We feel like the more money we throw at a problem, the more we're doing to solve it. Unfortunately, that isn't the solution in any area. It only leaves you with less money.

There ARE things that you have to pay for as PART of marketing, but take the time to research ways to market your writing at no cost [or little cost]. We will talk about these more next week but it is worth it for you to start thinking of it now.

I'd appreciate it if you'd retweet the Writing Career Coach blog by clicking the link below.

Tiffany Colter is a writer, speaker and writing career coach who works with beginner to published writers. She can be reached through her website at
Learn more about Tiffany's Marketing techniques on her main blog.
Common-sense money management is free at The Balanced Life website.
Read Tiffany's award winning manuscript "A Face in the Shadow" on her fiction blog.
She writes a blog for the Christian writer Tuesdays at Writer's Rest.

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