Monday, December 1, 2008

learning from others in related industries

One thing about running a successful business is that there are so many different things that businesses have in common-especially when it comes to marketing-that it is useful to look at them to build your business. While there are some things that are specific to each industry [like for writers perfecting POV is something an author would need to know but an accountant might not]. Branding, however, is something that professionals in both industries will benefit from.

Therefore, as authors, we can learn a great deal from the music industry and how they have adapted to the recent innovations.

Consider for a moment the iPod and its impact on music [and more specifically cd sales]. While the Time Life Music collection still targets the generation who is accustomed to listening to CDs, the iPod is revolutionizing the way todays teenagers buy and consume music.

Authors are seeing similar online products in ebooks, digital downloads, Sony Readers, Amazon's Kindle and other related materials.

While originally the music industry sought to fight these changes [a la Napster] they eventually embraced the change and capitalized on it. Now I see websites big and small selling music by the song [99 cents per song and up].

Likewise MTV brought out the music video but now artists are using YouTube to deliver videos on demand for any person with internet access. With PDAs and Cell Phones now offering Wi-Fi technology-this is nearly constant.

I remember in jr high [around 1990] that the first ads were on TV for Satellite television. One of the characters for "Murphy Brown" [his name now escapes me] was trying to explain in 30 seconds that now you could watch your favorite movies WHENEVER YOU WANT!! This was followed by increased access to Pay-per-view.

So this brings us full circle...With these new technologies that allow instant access to a book in a Sony Reader, a website that offers instant access to your favorite author and a world wide web that offers instant information.

How can writers follow the lead of music and movies to build their marketing for the online generation?

Tiffany Colter is a writer, speaker and writing career coach who works with beginner to published writers. She can be reached through her website at
Learn more about Tiffany's Marketing techniques on her main blog.
Read Tiffany's award winning manuscript "A Face in the Shadow" on her fiction blog.

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