Anyone write Romances?

For today's marketing blog we are going to take the example of a romance.

If you wrote a Sweet Romance [contemporary] what are some things you'd do to market it? Think of a marketing plan and answer these specific questions to get your creative juices flowing:

1. What are some possible NON-Fiction subjects you discovered in research that could become articles?

2. What are some creative give aways you could have that tie in to the theme of your book? [Yes, I didn't give the theme so you supply that, then creative give aways.]

If you write this genre, share what you've done in the past. We'd love to learn from you.